Last week I wrote about the amazing poster for Chopping Mall (1986) and a little bit about the artist behind it, Corey Wolfe. Corey was actively involved in creating artwork for movie posters and VHS covers for various film companies during the eighties. He also painted the original (non-photographic) poster for Re-animator (1985). In our first interview here at Man is the Warmest Place to Hide, Corey talks about how the Chopping Mall poster came about and gives us a glimpse into what it was like to be a poster artist at that time.
Above is one of my absolute favorite eighties horror posters. It is so iconic that I'm sure most of you remember having seen it on the video store shelf (you might have even rented it, based on the box art alone). There is something so perfect about the combination of robot hand, body parts, bad pun, and drippy red font (with matching shopping bag). I'm not sure that it can be surpassed, actually. And like many a horror poster (and VHS cover) from that period, it has pretty much nothing to do with the film it represents.
"During the early 80's, when home video was in it's infancy, an influx of video companies were created to keep up with demand in the burgeoning VHS rental market. [...] They turned out splashy covers, outrageous plot synopsis and hours and hours of visual enjoyment to the renting market."
The poster for Squirm (shown in a horizontal version above) was created by Drew Struzan, who would go on to do posters for The Thing, Star Wars, Back to the Future, The Muppets and Indiana Jones. In that same year he also did posters for Food of the Gods and Tentacles.